Jews in Mainstream Media
Overtly Jewish characters were not confined to Yiddish radio. They were also
a staple of mainstream shows.
Mrs. Pansy Nussbaum was a regular on The Fred Allen Show, as were Mr.
Schlepperman and Mr. Kitzel on The Jack Benny Show. Unlike the
varied, dynamic Jewish personages heard on Yiddish radio, though, these characters
tended to be remarkable above all for their overblown accents and love of "exotic"
foods like herring.
The model for these Jewish stereotypes was a series of 78 rpm records cut between
the late teens and early '20s that featured the character of Mr. Cohen, an exaggeratedly
malapropistic Jew who could barely make himself understood.
Another stereotypical Jewish character was that of the wise elder, like Papa
David Solomon in Life Can Be Beautiful, who usually came off sounding
like everyone's idea of an Old Testament sage. Such characterizations were not
racist per se, just stereotypical, much like the radio representations of other
ethnic groups, like the Italian Luigi in Life with Luigi.
The exception was The Goldbergs, a radio program that evolved into a
T.V. show, and which portrayed Jews as regular people with regular problems.
Irregular problems, however -- miscegenation, intergenerational strife, the
grungy day-to-day struggles of immigrant life -- were the exclusive domain of
Yiddish radio.