The Yiddish Crooner
At the height of his popularity in the 1940s and '50s, Yiddish crooning sensation
Seymour Rexite starred on 18 half-hour radio shows a week. At its outset his
career comprised an all-Jewish repertoire that spanned from liturgical song
to Yiddish popular music. But when he took to the Yiddish airwaves, the bill
of fare diversified. Whatever song happened to be popular on American radio,
his wife, Miriam Kressyn, translated into Yiddish and Rexite sang on one of
his shows. He feared nothing, sang everything, and stayed on the air for the
better part of five decades.
The son of a cantor, Rexite (originally spelled Rechtzeit) started performing
professionally while still in knickers -- the "Wonder-Boy," they used to call
him. He hadn't yet reached his teens when he sang before a special congressional
committee and then at the White House in a bid to convince the United States
government to allow his mother and sisters to emigrate from Poland. The command
performance so moved President Calvin Coolidge he relented to the plea on the
spot.
Rexite was equally persuasive in the many venues he came to play, from Yiddish
theater, radio, recordings, and film to regular gigs in upscale New York nightclubs
like Billy Rose's Diamond Horseshoe and the Casino de Paris. Excelling in each,
Rexite was poised to hone the sort of musical crossbreed that formed the foundation
for some of his best remembered songs.
The blend had its roots in the 1943 marriage of Rexite and Miriam Kressyn,
a popular Yiddish actress and singer in her own right. Kressyn proved an extraordinary
talent at turning American standards into Jewish hits. Who could have guessed
that show tunes from Oklahoma would sound so good in Yiddish?
The Kressyn-Rexite concoctions struck big with American Jews. Rexite's smooth-as-scotch
tenor won him Sinatra-like adoration from female fans. And Kressyn's translations,
always lyrical and often lampoons, pleased and surprised careful listeners.
Example: "love and marriage," in her rendition of the well-known 1955 hit of
the same name, "geyt tzuzamen vi zup un knaydlakh" (go together like soup and
dumplings) instead of "like a horse and carriage."
The team's work also translated into highly successful advertising for Rexite's
radio sponsors, which included national clients like Ajax and Campbell's Soup.
While Rexite often guest-starred on lavishly produced shows like WHN's "Yiddish
Melodies in Swing," the programs he created, like "The Barbasol Troubadour,"
were all variations on a theme: Rexite, a microphone, and a pianist/organist.
His accompanists included Sam Medoff, moonlighting from his gig as bandleader
of "Yiddish Melodies in Swing," and Abe Ellstein, who composed many of his hits.
Seymour Rexite lived in lower Manhattan until his death, at the age of 91,
in October 2002.